The best advice: Keep it short and simple (KISS). Abraham Lincoln’s Gettysburg Address took only two minutes and contained only 246 words, most of them were only one or two syllables. (Brevity is Brilliance)

Abraham Lincoln


"The single biggest problem in communication is the illusion that it has taken place."

"The difference between the right word and the almost right word is the difference between lightning and the lightning bug."

"Kind words can be short and easy to speak, but their echoes are truly endless."


"The art of communication is the language of leadership."

"I speak to everyone in the same way, whether he is the garbage man or the president of the university."

"Communication is the real work of leadership."


"Audiences forget facts, but they remember stories."

"The goal is to provide inspiring information that moves people to action."

"If you don’t give people information, they’ll make up something to fill the void."


"It always comes back to the audience you’re trying to reach, and the way they think about their problems and desires."

"Before you write – remember that every speech has something of ‘you’ in the writing. Don’t take that away when you write. Be yourself. Be comfortable in your own skin. "

"Communication is the cornerstone of effective project management, and yet most of it is done ad hoc, driven by individuals, personalities, and preferences, rather than by needs, protocols, processes, and procedures."