Are you looking for a way to identify communication priorities within your organization, or for your client? If so, then this questionnaire might help you to get started.
Copied below is a list of interview questions, please feel free to customize for your own needs.
Questions to ask:
In your own opinion, what are our current organizational strengths and weaknesses in terms of communications?
How do you find the communications process now? What’s working, what’s not, and what needs improvement?
What areas do you feel we are lacking in? Example: Media Training, Social Media, Administration, General Communications Training, Quick Reference Guides, etc.
What is your vision for how “the company” should be communicating?
What communication resources do you already have? Are there any skills that you feel we are not currently leveraging from you or your team?
Are there areas of communication that interest you, or would you like to improve in certain areas?
How can the “I” or “the communications department” help you in your day-to-day work? What would be most beneficial? What is your biggest headache?
Would access to more tools be helpful? Example: A list of key messages you can re-use again and again, style guides, or an emergency/media response guide etc.
Do you understand the need for varied messaging when dealing with different audiences?
Do you feel your current web/online strategy is working? If not, what’s missing?
In your own opinion, what are your greatest opportunities in terms of communications, both internally and externally?
Are the current methods you are using to communicate working? How could they be more effective? Example: Using online newsletters, social media, surveys etc.
What are your companies greatest threats, are they internal, external? What role can communications play to mitigate these threats?
In your opinion, how would you rate the public perception of your organization?
Are communication resources easy to find? Would it be helpful to have more information available online, or does the current file system work well?